Thursday, July 11, 2013

Survey Scandal?

"We polled out 200 Americans from different states from the research 70% of
The people we polled likes bacon and cheese and we ask the Muslims..."

LET'S ANALYZE THIS AD USING THE AD INVESTIGATOR GUIDE QUESTIONS.


Who is the source for the information? Are they believable? 
- The same as the previous ad, the source is unknown, which makes the ad more unbelievable. We may not know if the source gathered info from many other sources which are not claimed to be believable nor unbelievable.

Was the data gathered using reliable statistical methods? 
- They were not gathered using RELIABLE statistical methods. They used "70% out of 200 Americans", but it is unclear if the Americans polled were randomly picked or not, thus showing that the data gathered may not be reliable.

If people were surveyed, what medium was used? 
- The medium was mere questioning. It was most likely an indirect questionnaire.

Are all the information correct? What are they? Show proof.
- All the information is clearly incorrect, as it proves in the previous answers, because there is a lack of information.

Are there vague words? What are they? Explain what it means. 
- "200 Americans from different states" because it is unclear/vague, because of the absence of the method they used in picking those Americans. They may have not used the random sampling method, which is the required method for sampling. Similar to the anti-wrinkle product ad, 

CONCLUSION:THIS IS BAD SAMPLING!!


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