LET'S ANALYZE THIS AD USING THE AD INVESTIGATOR GUIDE QUESTIONS.
Who is the source for the information? Are they believable?
- The source of this ad is unknown, making the ad more unbelieveable.
Was the data gathered using reliable statistical methods?
- They were not gathered using RELIABLE statistical methods.
If there is a chart or graph, is it fairly drawn? Are there any distortions?
- No, but the picture of the girl showing how the product works is clearly distorted. In the before picture, the model clearly just made an expression, while in the after picture, the model's expression is back to normal and the photo is photoshopped, made brighter, and showed that her cheeks slightly tightened.
Are your emotions or intellect being appealed to?
- Somewhat, the ad appeals to the viewers emotions. The pictures and the text inserted below the ad may influence the viewer to buy the product or click on the link, talking about the product's gallery of proven results, which will most likely lead the viewer to a random page and spam/ give a virus to the viewer's device.
Are all the information correct? What are they? Show proof.
- All the information is clearly incorrect, as it proves in the previous answers.
Are there vague words/values? What are they? Explain what they mean.
- "74% of patients" because it is unclear if they picked the 400 patients with the most change or they just picked randomly. This is considered bad sampling. Viewers or potential buyers do not know if the random sampling method was done or if the ad makers were biased in picking the patients in the sample.
CONCLUSION:
THIS IS PICTURE DISTORTION!!
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